Ovation Previews Annual "Battle of the Nutcrackers" Programming Event on VOD

Ovation Provides VOD affiliates with Customized Cross Channel Spots, Web Banners and Barker Channel Promos

Santa Monica, CA – October 19, 2010 -- As of November 1, Ovation is providing a special VOD sneak preview to its holiday programming event, “Battle of the Nutcrakcers:  Dance Off.”  The preview will include three of the five “Nutcracker” ballets that will debut on the linear channel beginning December 6.  Viewers will be invited to vote for their favorites online at www.OvationTV.com.   

“‘The Battle of the Nutcrackers is a fun twist on a holiday tradition and this year we’re offering our VOD affiliates a sneak preview for their customers, as well as the opportunity to use customized cross-channel spots and other marketing resources,” noted Jill Sharp, Manager, VOD, Ovation.

Ovation VOD will be featuring the Royal Opera House production of The Nutcracker, Russia’s Bolshoi Ballet production and the Casse Noisette Circus Ballet of Monte Carlo.  These programs will be available on VOD from November 1 to January 3, 2011.  Ovation is offering affiliates customized cross-channel spots, web banners, and barker channel promos to promote “Battle of the Nutcrackers” on VOD.

“It’s a great way for our VOD partners to add some unique and exclusive holiday fare to their lineups before its available on the channel,” added Ellen Schned, SVP, Distribution, Ovation.

Comcast will be featuring the “Battle of the Nutcrackers:  Dance Off" in its “Top Picks” section, as well as on their barker channel and Comcast Central Channel.  Additional VOD partners include DIRECTV, Dish Network, GCI Cable, Insight Communications and Verizon FiOS.