Ovation on Demand Launches on Comcast's XFinity on Demand Service
Ovation on Demand Now Available to More Than 25 Million HouseholdsSanta Monica, CA -- March 5, 2012 -- Ovation, the only multi-platform network dedicated to art, artists and artistic storytelling, announced the launch of its VOD service on Xfinity on Demand in markets across the country, such as Boston, San Francisco, Atlanta, Philadelphia and Detroit. Available to the vast majority of Comcast’s Xfinity TV customers, Ovation on Demand brings viewers access to exclusive behind-the-scenes interviews, specials and series. The recent launch also brings Ovation on Demand’s total video-on-demand reach to more than 25 million U.S. households.
“At Ovation, we consider video on demand to be an important aspect of our overall content offering that provides unique opportunities for branding, audience building, and distributor partnership opportunities,” said Brad Samuels, EVP, Content Distribution, Ovation. “Ovation has dramatically increased our VOD channel’s distribution and along with that growth, we have expanded the breadth of our content choices available to viewers as well. Now, there are even more exclusive extras, original series and movies, and behind-the-scenes clips than ever before. We think Xfinity TV customers will love all the artful choices they now have with Ovation on Demand.”
Ovation On Demand programming currently available on Xfinity on Demand includes exclusive interview segments filmed during the Ovation-sponsored Film Independent Film Series at LACMA (Los Angeles County Museum of Art) with actors George Clooney, Beau Bridges, Seth Rogen, Joseph Gordon-Leavitt, and Anna Kendrick; recent Academy Award®-winner, director Alexander Payne, screenwriter Will Reiser; screenwriter/director Quentin Tarantino and director/producer/screenwriter/actor Werner Herzog. This month, Xfinity TV customers can also access insightful documentaries and specials such as Jay-Z: An Unauthorized Biography, The Search for Robert Johnson, Johnny Cash at Folsom Prison, Icons: Madonna, Behind the Label: Zac Posen, Behind the Label: Diane Von Furstenberg, and the Ovation original series In Search of Food. Plus, Ovation on Demand is currently featuring the series Art Star exclusively for VOD viewers, and its original movie We’ll Take Manhattan.
Ovation on Demand is now available in the “Life & Home” section of Comcast’s Xfinity on Demand service, with additional series included in the “TV Series” category.
Ovation is the only multi-platform network celebrating art, artists and all forms of artistic story-telling. Its programming tells the stories of artists, their work, and the powerful impact art has on each of us. Ovation programming is a one-of-a-kind mix of original and selectively curated series, films, documentaries and specials. The network reaches a national audience of 51 million homes and is available on cable systems across the country, as well as nationally on DIRECTV, Dish and Verizon FiOS. Ovation is also available in HD and VOD (both in standard and high definition). Ovation extends its linear channel experience for viewers online via its popular website, www.ovationtv.com. In addition to offering contests, trivia, facts and supplemental video online, the network has created an award-winning online community (www.ovationtv.com/community) for everyone from passionate artists to the curious. To date, over 190,000 pieces of original art have been uploaded to the site by members.