Pam Bertino Promoted to SVP, Content Distribution;
Anup Thakkar Named Director, Business Development, Content Distribution
Santa Monica, CA – March 18, 2014 – After securing significant distribution gains early in the year, Ovation, America’s only arts network, is taking further steps to grow its content distribution team. Pam Bertino has been promoted to SVP, Content Distribution, and Anup Thakkar has been appointed to the newly created role of Director, Business Development, Content Distribution.
Bertino joined Ovation in 2012 as VP, National Accounts and Content Distribution. Since that time she has played a major role in Ovation’s distribution gains, including the network’s deal with AT&T U-verse for a recent HD launch, as well as launch deals with Hawaiian Telcom and RCN. As SVP, Content Distribution, she will continue to oversee national accounts, including DIRECTV, Dish, AT&T and Charter, as well as manage field sales and business development. Bertino reports to Brad Samuels, EVP, Content Distribution
As Director, Business Development, Content Distribution, Thakkar is responsible for maximizing distribution and subscriber revenue through direct account management and strategic support for the department’s key initiatives. In addition to securing incremental distribution via MVPD accounts, he is also focused on maximizing international distribution, as well as digital distribution opportunities, including OTT SVOD and online syndication. Thakkar reports to Bertino.
“Pam deftly manages relationships with most of our largest distributors and has played a key role in developing Ovation’s overall strategy for maximizing distribution and revenue related to SD, HD, VOD and TV Everywhere platforms,” noted Samuels. “Her experience and knowledge of this ever-changing industry is a tremendous asset to our whole team. And with the addition of Anup, to provide his extensive experience in business development and strategic planning, we are well positioned to take advantage of a variety of future distribution opportunities.”
Before joining Ovation, Bertino spent 15 years with The Weather Channel, leading the company’s linear and cross-platform distribution efforts. Prior to that, she was VP, Residential Sales at Digital Music Express (DMX) where she was responsible for the development of all strategic relationships for sales, marketing and new business development for the residential sales division of the company.
Thakkar joins Ovation from his own Thakkar Film Consulting firm where he provided business management services to companies such as Vdio.com, Millennium Entertainment, and Legend Group Studios. Previously, he was Finance Head/Controller at PANTELION (Joint Venture of LIONSGATE Entertainment & TELEVISA), responsible for preparing, consolidating and analyzing annual budgeting and long-range planning processes. Before joining LIONSGATE full time, Thakkar was a consultant to the company, among others, developing international product acquisition models and strategic business, annual operating and P&L plans for new and library titles.
Ovation is America’s only arts network, whose mission is to inspire the world through all forms of art and artistic expression. Ovation programming is a one-of-a-kind mix of original and selectively curated art-centric series, documentaries, films and specials. Ovation’s signature programming includes The Art Of, A Young Doctor’s Notebook, and The Fashion Fund. Ovation reaches a national audience of over 50 million homes and is available on cable, satellite, and telco systems, such as Comcast Cable/Xfinity, DIRECTV, Time Warner Cable, DISH, Verizon FiOS, AT&T U-Verse, Charter, Bright House Networks, RCN, and Hawaiian Telcom. Ovation is also available on VOD (in both standard and high definition). Ovation’s diversified viewer experiences extend across its linear network, the popular ovationtv.com, and active social presence on Facebook, Twitter, YouTube and more. Ovation is a cause based-media company and is deeply engaged with the arts both nationally and locally, providing more than $15 million in contributions and in-kind support to community organizations, cultural institutions, and arts education programs. See the Ovation Facebook page for the latest information and conversations happening across the Ovation brand and the arts: www.facebook.com/OvationTV.